One of ICORUS Inc.'s core promises to users is that our coverage will be fair, accurate, and ethical. For us to succeed, users must be able to trust our, research, articles, news, ratings, and any recommendations to be unbiased and based on fact and careful analysis.

An Internet Search Engine's challenge is to give it's users what they want in a way that leverages the unique power of the medium. Part of that power is the ability to bring buyers and sellers together; in doing so, the line between content and commerce must remain clear.

We have developed guidelines that set out certain minimum standards and fundamental rules in order to uphold our credibility. This policy addresses issues such as the receipt of gifts or services to ICORUS employees from companies we cover and the trading of shares in companies we cover, to the distinctions between editorial and advertising content:

• As part of our corporate mission, ICORUS has business relationships and investments in and from a number of companies in the technology industry. ICORUS editors disclose business relationships in editorial content whenever relevant, specifically in any content where a ICORUS partner or investor is a primary subject. Ordinary advertising relationships, content distribution agreements, or service contracts do not require disclosure.
• ICORUS is an advertising-supported business. We generate revenue by selling advertisements in the form of banners, sponsorships, ranking merchant listings and special advertising sections. Advertisements or links that differ from the standards specified by the Internet Advertising Bureau are labeled advertisement, advertiser links, sponsor, or sponsored links to avoid confusion.
• ICORUS receives referral fees from merchants when we match buyers with vendors. ICORUS does not sell products and does not receive a portion of the vendor's transaction.
• It is ICORUS policy not to review its own services or services with which ICORUS has a business affiliation; these include-but are not limited to - ICORUS Store.com, ICORUS Classifieds, and ICORUS Auctions. We do review or comment on competitors to these services. In these instances, we publish a disclaimer acknowledging our relationship to a competing product.
• All ICORUS employees go out of their way to avoid any appearance of impropriety in regards to securities transactions or inside information about any company we cover. ICORUS doesn't prevent employees from investing in their financial future, but all employees avoid any activity that might be perceived as speculation or misuse of information obtained at work.
• Editorial employees are required to refuse offers that could be misconstrued by the giver or give the impression that ICORUS is beholden to a company. This includes the acceptance of gifts more than nominal value, travel, and tickets to entertainment or sporting events.
• ICORUS's editorial services are committed to a strict policy of editorial neutrality.
• ICORUS labels content to indicate the source in cases where the information published was not generated by ICORUS's editorial staff.
• We are committed to correcting quickly any errors in fact or interpretation. No error brought to the attention of an editor or reporter will be allowed to remain in a ICORUS article. Everything from a misspelled name to a gross material error will be corrected in a story's original file so that no inaccuracy remains in our permanent archive. We will also provide clarifications of stories that contained no clear error in fact but whose wording or headline is open to misinterpretation.
• Editorial employees often solicit products for review. To avoid the appearance that the receipt of these products constitute gifts, no employee can keep any hardware for more than six months. Free accounts to online services will be closed after the review is published. Software does not need to be returned but cannot be resold or used for commercial purposes.
• ICORUS may link to non-ICORUS content that could be considered offensive by certain readers. The use of a hyperlink never constitutes an endorsement of a company, product, or opinion. The use of the hyperlink does not imply that ICORUS agrees with the content being linked to and provides no guarantee that the content contains accurate information. ICORUS editors are under no obligation to link to any site.

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